Marketing & SEO
Calculators for digital marketing and SEO: click-through rate (CTR), cost per mille (CPM), return on ad spend (ROAS), conversion rate and a UTM link builder. Steer your campaigns with clear numbers — instant results, 100% in your browser.
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CTR calculator
Clicks and impressions → click-through rate (CTR) as a percentage.
Marketing & SEO Open
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CPM calculator
Cost and impressions → CPM (cost per thousand views).
Marketing & SEO Open
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ROAS calculator
Revenue and ad spend → return on ad spend (ROAS).
Marketing & SEO Open
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Conversion rate calculator
Conversions and visitors → conversion rate as a percentage.
Marketing & SEO Open
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UTM link builder
Build a URL with UTM parameters to track your campaigns.
Marketing & SEO Open
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CPC calculator
Cost per click and estimated clicks for an ad budget.
Marketing & SEO Open
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CAC & LTV calculator
Acquisition cost, lifetime value and LTV:CAC ratio.
Marketing & SEO Open
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Average order value (AOV)
Average order value and orders needed to hit a revenue goal.
Marketing & SEO Open
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Email signature generator
A professional HTML email signature to copy-paste.
Marketing & SEO Open